Professors of HHZ

Eckhard Ammann

Prof. Dr. Eckhard Ammann

Building 9 (Reutlingen)
Room 024
Phone +49 7121 271 4026
Fax +49 7121 271 4032
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Wolfgang Blochinger

Prof. Dr. rer. nat. Wolfgang Blochinger

Wolfgang Blochinger is professor of Services Computing, Internetworking and IT Security at the Faculty of Computer Science of Reutlingen University. He has taken a doctoral degree at the University of Tübingen and has been habilitated with his work in the field of parallel and distributed systems. At the University of Stuttgart, he worked for several years in the coordination of major scientific projects. Prior to joining the Reutlingen University, he worked at Robert Bosch GmbH to design new IT architectures and services for big data applications.

Building 9 (Reutlingen)
Room 116
Phone +49 7121 271 4086
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Cristóbal Curio

Prof. Dr.-Ing. Cristóbal Curio

Prof. Dr.-Ing. Cristóbal Curio studierte an der Fakultät für Elektrotechnik und Informationstechnik an der Ruhr-Universität Bochum sowie an der Purdue University, Indiana, in den USA.
Er promovierte am Institut für Neuroinformatik in Bochum bei Prof. Werner von Seelen im Bereich des künstlichen Sehens für Fahrerassistenzsysteme. Am Max-Planck-Institut für biologische Kybernetik leitete Prof. Curio knapp zehn Jahre die Forschungsgruppe Cognitive Engineering. Sein Ziel ist es, künstliche und menschliche Wahrnehmungsprozesse für Assistenzsysteme optimal zusammenzuführen.
Forschungsaufenthalte führten ihn ans M.I.T., Cambridge/USA und an die ETH Zürich. Bei einem mittelständischen Innovationsdienstleister der Region leitete er Forschungsprojekte in den Bereichen autonomes Fahren und adaptive Mensch-Maschine-Schnittstellen. Er leitete diverse nationale (BMBF, DFG) und internationale (EU) Forschungsprojekte und ist wissenschaftlicher Gutachter.
An der Eberhard-Karls-Universität habilitierte er in der Informatik im Jahr 2014. Seit November 2015 vertritt Prof. Curio den neuen Lehr- & Forschungsschwerpunkt Kognitive Systeme in der Informatik der Hochschule Reutlingen.
Seine Forschungsschwerpunkte liegen in den Bereichen maschinelle Informationsverarbeitung, Computer-Vision, maschinelles Lernen, autonomes Fahren, Modellierung von Wahrnehmungsprozessen, Emotional Analytics, Mensch-Maschine-Interaktion.

Building 9 (Reutlingen)
Room 227
Phone +49 7121 271 4005
Fax +49 7121 271 90 4005
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Christian Decker

Prof. Dr.-Ing. Christian Decker

Christian Decker is professor of Smart Data Services at the Faculty of Informatics at the Reutlingen University. He studied computer science with a focus on telematics at the University of Karlsruhe and, in 2009, took a doctoral degree in the field of "Ubiquitous Computing". He then joined a medium-sized company for public transport systems. There, he was head of the area for statistical evaluations of mass data generated by the on-board calculators of large vehicle fleets and used for quality proofing and optimization of public transport services. His research interests are Smart Data Services and Data Products in data intensive environments and Internet of Things (IoT).

Building HHZ Böblingen
Room 127/4
Phone +49 7121 271 4105
http://www.cdeck3r.com
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Oliver Götz

Prof. Dr. Oliver Götz

International Business to Business Marketing, International Sales Management

Building 5 (Reutlingen)
Room 112
Phone +49 (0)7121 271 3033
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Dieter Hertweck

Prof. Dr. Dieter Hertweck

Dieter Hertweck is professor of Service Science at the Faculty of Computer Science at the Reutlingen University. Prior to this, he was professor for business informatics and head of the electronic business institute at Heilbronn University, before he headed the Department of BPEM at the Research Center for Computer Science at KIT (FZI). Dieter Hertweck has taken a doctoral degree in business economics in the research group of Prof. Helmut Krcmar. His research focuses on service science, IT management, process and knowledge management.

Building HHZ Böblingen
Room 127/3
Phone +49 7121 271 4106
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Natividad Martínez Madrid

Prof. Dr.-Ing. habil. Natividad Martínez Madrid

Research areas: Internet technologies, mobile computing

Building 9 (Reutlingen)
Room 124
Phone +49 (0)7121 271 4014
Fax +49 (0)7121 271 90 4014
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Martin Mocker

Prof. Dr. Martin Mocker

General business economics and business informatics

Building 5 (Reutlingen)
Room 115
Phone +49 7121 271 3123
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Jürgen Münch

Prof. Dr. Jürgen Münch

Jürgen Münch is professor of Software Engineering at the Reutlingen University and Research Director at the University of Helsinki. Previously, he was a professor for software systems engineering at the University of Helsinki, head of department at the Fraunhofer IESE and a member of the board of the collaborative research center 501 of the Deutsche Forschungsgemeinschaft. His research focuses on software innovation, lean product management, analytics and agile engineering.

Building HHZ Böblingen
Room 127/2
Phone +49 7121 271 4107
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Ilia Petrov

Prof. Dr.-Ing. Ilia Petrov

Research interests: data management and analysis, high-performance data processing, data management on new hardware technologies, big data, database systems.

Building 9 (Reutlingen)
Room 027
Phone +49 7121 271 4034
Fax +49 7121 271 90 4034
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Alexander Rossmann

Prof. Dr. Alexander Rossmann

Alexander Rossmann is Head of the Herman Hollerith Center and professor of marketing and sales at the Reutlingen University. Prior to this, he was a research associate at the Institute of Marketing at the University of St. Gallen and a 10-year member of the management team of a renowned consulting company. His research focuses on relationship marketing, digital business and social media.

Building HHZ Böblingen
Room 105
Phone +49 7121 271 4100
Fax +49 7121 271 90 4100
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Alexander Rossmann

Alexander Rossmann, Prof. Dr. oec.

Alexander Rossmann ist Pro-Dekan Forschung und Unternehmenskontakte an der Fakultät Informatik sowie Leiter des Herman Hollerith Zentrums. An der Hochschule Reutlingen hat er eine Professor für Marketing und Vertrieb. Vor dieser Tätigkeit war er Research Associate am Institut für Marketing der Universität St. Gallen sowie über 10 Jahre Mitglied der Geschäftsleitung einer renommierten Beratungsgesellschaft. Seine Forschungsschwerpunkte liegen in den Bereichen Relationship Marketing, Digital Business und Social Media.

Building 9
Room 117
Phone +49 7121 271 4100
Fax +49 7121 271 90 4100
Mobile +49 172 711 20 60
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Teaching areas
  • Grundlagen in Marketing und Unternehmenskommunikation (Bachelor Wirtschaftsinformatik)
  • Relationship Marketing (Master Wirtschaftsinformatik)
  • Digital Business Essentials (Master Digital Business Management)
  • Online Marketing & eCommerce (Master Digital Business Management)
  • Enterprise Social Networks & Organization (Master Digital Business Management)
Publications

Monographien und Herausgeberschriften

  • Rossmann, A.; Stei, G. & Besch, M. (2016): Enterprise Social Networks, Springer Gabler, Wiesbaden
  • Rossmann, A. (2010): Vertrauen in Kundenbeziehungen, Springer Gabler, Wiesbaden (zugleich Dissertationsschrift)

Beiträge mit VHB-Jourqual Zeitschriftenranking

  • Rossmann, A.; Ranjan, K.R. & Sugathan, P. (2016): Drivers of user engagement in eWoM communication. Journal of Services Marketing, Vol. 30, 2016(5), 541-553, JOURQUAL3-Ranking: C
  • Ranjan, K.R.; Sugathan, P. & Rossmann, A. (2015): A narrative review and meta-analysis of service interaction quality. New research directions and implications. Journal of Services Marketing, Vol. 29, 2015(1), 44-67, JOURQUAL3-Ranking: C
  • Bernsdorf, C.; Hasreiter, N.; Kranz, D.; Sommer, S. & Rossmann, A. (2016): Technology Acceptance in the Case of IoT Appliances. Digital Enterprise Computing Conference 2016. Böblingen, 49-63, JOURQUAL3-Ranking: C
  • Stei, G. & Rossmann, A. (2016): What external factors determine information system adoption? A literature review on the Technology Acceptance Model. Digital Enterprise Computing Conference 2016. Böblingen, 27-48, JOURQUAL3-Ranking: C
  • Boss, L.; Müller, F.; Selimi, A. & Rossmann, A. (2016): Converting Users into Customers: The Role of User Profile Information and Customer Journey Analysis. Digital Enterprise Computing Conference 2016. Böblingen, 117-126, JOURQUAL3-Ranking: C
  • Stei, G., Sprenger, S. & Rossmann, A. (2016): Enterprise Social Networks: Status Quo of Current Research and Future Research Directions. 19th International Conference on Business Information Systems. Leipzig, 371-382, JOURQUAL3-Ranking: C
  • Rossmann, A. & Stei, G. (2015): Customer Services in the Digital Transformation: Social Media versus Hotline Channel Performance. Digital Enterprise Computing Conference 2015. Böblingen, 27-38, JOURQUAL3-Ranking: C
  • Rossmann, A. & Stei, G. (2015): Sales 2.0 in Business-to-Business (B2B) Networks: Conceptualization and Impact of Social Media in B2B Sales Relationships. Digital Enterprise Computing Conference 2015. Böblingen. 67-78, JOURQUAL3-Ranking: C
  • Rossmann, A. & Stei, G. (2015): User Engagement in Corporate Facebook Communities. Digital Enterprise Computing Conference 2015. Böblingen. 51-62, JOURQUAL3-Ranking: C
  • Rossmann, A. & Stei, G. (2015): Social Media in Business-to-Business Sales Relationships: An Empirical Analysis. American Marketing Association 2015. Proceedings of the 44th EMAC Annual Conference, Leuven, JOURQUAL3-Ranking: D
  • Rossmann, A.; Ranjan, K.R.; and Sugathan, P. (2015): Consumer Complaint Handling: Social Media Channel versus Traditional Channel. American Marketing Association 2015. AMA Winter Marketing Educators' Conference. San Antonio, JOURQUAL3-Ranking: D
  • Rossmann, A.; Ranjan, K.R.; and Sugathan, P. (2015): User Engagement in eWoM communication: Do acquaintance and prior usage experience make the message fonder? American Marketing Association 2015. AMA Winter Marketing Educators' Conference. San Antonio, JOURQUAL3-Ranking: D
  • Rossmann, A.; Ranjan, K.R. & Stei, G. (2015): Social Media Usage in Business-to-Business Sales : Conceptualization, Antecedents, and Outcomes. American Marketing Association 2015. AMA Winter Marketing Educators' Conference. San Antonio, J7/J8, JOURQUAL3-Ranking: D
  • Rossmann, A.; Ranjan, K.R. and Sugathan, P. (2014): Consumption of eWoM: Do Acquaintance and Prior Usage Experience Make the Message Fonder? Proceedings of the 43rd EMAC Annual Conference, Valencia, June 2014, 110, JOURQUAL3-Ranking: D
  • Bock, A.; Ebner, W. & Rossmann, A. (2013): Telekom hilft – Kundenservice via Social Media. Marketing Review St.Gallen, 2013(3), 74-85, JOURQUAL3-Ranking: D
  • Rossmann, A. (2013): Customer Services in Social Media Channels: An Empirical Analysis. 2013 AMA Summer Educators´ Conference Proceedings, 342-343, JOURQUAL3-Ranking: D
  • Rossmann, A. (2011): Social Media - Eine neue Logik für das Marketing? Marketing Review St.Gallen, 2011(2), 55-60, JOURQUAL3-Ranking: D 
  • Rossmann, A. (2010): The Impact of Organizational Capabilities and Customer Preferences on Trust in Interfirm Relationships. 2010 European Marketing Conference (EMAC), Copenhagen, JOURQUAL3-Ranking: D
  • Rossmann, A. (2010): Trust in interfirm relationships: Expanding insights into relational capabilities and customer preferences. 2010 AMA Summer Educators´ Conference Proceedings, 209-220, JOURQUAL3-Ranking: D

Weitere referierte Beiträge

  • Rauschnabel, P. & Rossmann, A. (2016): Smart Watches: Accessory or Tool? The Driving Force of Visibility and Usefulness. Mensch und Computer 2016. Aachen, 1-12
  • Rossmann, A.; Ranjan, K.R.; and Sugathan, P. (2015): Turning Complainers into Fans: Customer Complaint Handling in Multi-Channel Marketing. Academy of International Business, 2015 Annual Meeting, Bangalore
  • Rossmann, A. & Sonntag, R. (2012): Social Commerce: Der Einfluss interaktiver Online-Medien auf das Kaufverhalten der Kunden. In: Tagungsband 7 - Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. Springer Gabler Fachmedien Wiesbaden, 149-178.
  • Rossmann, A. (2012): Turning Complainers into Fans: Towards a Framework for Customer Services in Social Media Channels. International Scientific Conference: From Global Crisis to Economic Growth, Which Way to Take? Faculty of Economics, University of Belgrade
  • Rossmann, A. (2010): Managing the dark side of trust. Rethinking the impact of trust in relationship marketing research. 2010 INFORMS Marketing Science Conference, Cologne

Beiträge in Sammelwerken

  • Rossmann, A. und Stei, G. (2016): Enterprise Social Networks – Einführung in die Thematik und Ableitung offener Forschungsfelder. In: Rossmann, A.; Stei, G. & Besch, M. (2016): Enterprise Social Networks, Springer Gabler, 3-24
  • Rossmann, A.; Stei, G. & Ebner, W. (2016): Governancemodelle für Enterprise Social Networks. In: Rossmann, A.; Stei, G. & Besch, M. (2016): Enterprise Social Networks, Springer Gabler, 61-82
  • Rossmann, A. & Tangemann, M. (2015): Kundenservice 2.0: Kundenverhalten und Serviceleistungen in der digitalen Transformation. In: Linnhoff-Popien, C.; Zaddach, C. & Grahl, A. (2015): Marktplätze im Umbruch: Digitale Strategien für Services im Mobilen Internet, Springer Vieweg, 161-174
  • Rossmann, A. (2012): Vertrauen in Marketing und Vertrieb. In: Vollmar, J.; Hoffend, I. & Becker, R. (2012): Macht des Vertrauens – Herausforderungen und Perspektiven in Krisenzeiten, Gabler Wiesbaden, 201-222
  • Rossmann, A. (2011): Social Media im Inbound Marketing. In: Belz, C. (2011): Innovationen im Kundendialog: Reales Kundenverhalten und reales Marketing, Gabler Wiesbaden, 113-116

Beiträge in Transferzeitschriften

  • Rossmann, A. (2016): Digitale Reifegradmodelle: Theoretische Grundlagen und praktische Anwendung. In: IM+io. Das Magazin für Innovation, Organisation und Management, 42-47
  • Rossmann, A. & Stei, G. (2015): Fünf Faktoren für den Erfolg von Enterprise Social Networks. In: Social Media Magazin 01/2015
  • Rossmann, A. (2015): Social Media bedingen Kulturwandel. In: acquisa. 2015 (Februar), 44-47
  • Rossmann, A. (2015): Geschäftschancen mit Social Media. In: 3m5 Magazin, 2015 (Februar), 10-11
  • Rossmann, A. & Greis, R. (2013): Change Management und Social Media. In: Social Media Magazin, 2013 (Januar), 10-15
  • Rossmann, A. (2010): Bei Social Media ist in Unternehmen Zusammenarbeit gefragt, Horizont, (2010)
  • Rossmann, A. (2009): Erfolg durch Kooperation, Information Week, 2009 (Oktober), 20-22
  • Rossmann, A. (2009): Erfolgreiche Outsourcing-Projekte, Swiss IT-Magazine, 2009 (September), 15-17
Vita

Akademischer Werdegang

  • Studium der Betriebswirtschaftslehre an der Eberhard Karls Universität Tübingen und der State University of New York at Stony Brook
  • Promotion zum Thema "Vertrauen in Kundenbeziehungen" an der Universität St.Gallen (HSG)
  • Habilitation zum Thema "Digitales Marketing" an der Universität St.Gallen (HSG) 
  • Berufung auf eine W3 Professur für Marketing und Vertrieb an der Hochschule Reutlingen

Unternehmenspraxis

  • Referent Vertriebsentwicklung bei der Daimler AG
  • Leiter Organisationsentwicklung bei der Konzept AG
  • Gründer und Geschäftsführer der Zukunfts-Akademie GmbH
  • Gründer und Vorstand der MMC Marketing Management Circle AG 

Ad-hoc Gutachter für Zeitschriften und Konferenzen

  • AMA Summer/Winter Marketing Educators Conferences 
  • Digital Enterprise Computing Conferences
  • Electronic Markets
  • EMAC Annual Conferences
  • Hawaii International Conferences on System Sciences
  • Journal of Services Marketing
  • Marketing Review St.Gallen
  • Production Planning & Control
Armin Roth

Prof. Dipl.-Kfm. Armin Roth

Armin Roth is Head of the Research Area "Enterprise Performance Management & Business Intelligence" and professor of management, controlling & business intelligence at the Reutlingen University. Prior to this, he had held senior positions in management and IT consulting as well as commercial director in industry for many years.

Building 9 (Reutlingen)
Room 025
Phone +49 7121 271 4027
Fax +49 7121 271 90 4027
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Marco Schmäh

Prof. Dr. Marco Schmäh

Marco Schmäh is professor of Marketing and Sales at the ESB Business School. Prior to that, he worked in service marketing and later on account management in the industrial goods business of a world market leader. His research focuses on value-based selling, digital value selling and digital business.

Building 5 (Reutlingen)
Room 213A
Phone +49 (0)7121 271 3018
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Martin Schmollinger

Prof. Dr. Martin Schmollinger

Martin Schmollinger is professor of Intelligent and Distributed Systems at the Faculty of Computer Science at the Reutlingen University. His areas of work are applications, methods and technologies of Business Process Management.

Building 9 (Reutlingen)
Room 036
Phone +49 7121 271 4048
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Clemens van Dinther

Prof. Dr. Clemens van Dinther

Wirtschaftsinformatik, Business Analytics

Building 5 (Reutlingen)
Room 210
Phone +49 (49) 7121 271 3118
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Alfred Zimmermann

Prof. Dr. rer. nat. Alfred Zimmermann

Alfred Zimmermann is a professor of software architecture and digital enterprise architecture at the Faculty of Computer Science at the Reutlingen University of Applied Sciences. He is the Research Director of the Herman Hollerith Center for Services Computing Böblingen and Coordinator of Research at the Faculty of Computer Science. Professor Zimmermann supervises doctoral students in joint research programs with universities such as Leipzig, Rostock, Stuttgart and Tübingen. He supports various research programs with international partners such as the University of West Florida, the University of West of Scotland, CMU's Software Engineering Institute (SEI), and maintains research partnerships with well-known companies and other scientists. He coordinates the academic relationships of his home school to the GI Society for Computer Science, the ACM - US Association for Computing Machinery and IEEE, where he is part of specific working groups, programs and research initiatives: software architecture, enterprise architecture & management, services computing, Cloud computing, and semantics. He is also a guest professor and honorary professor at international universities: University of La Plata - Buenos Aires, the Marmara University and the Yeditepe University of Istanbul. He received his diploma in the field of medical informatics at the University of Heidelberg and promoted in Computer Science at the University of Stuttgart. Dr. Zimmermann was Senior Consultant for New Software Technologies at Daimler AG Stuttgart until 1998. Since 1986, he has been responsible for the first object-oriented strategies and strategic projects as well as complex, partly international software development programs within and outside the Daimler Group as well as with well-known partners.

Building 9 (Reutlingen)
Room 119
Phone +49 7121 271 4033
Fax +49 7121 271 90 4033
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