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Software Engineering, Entrepreneurship & Innovation

Research Group

Jürgen Münch

Prof. Dr. Jürgen Münch

Jürgen Münch is Professor of Software Engineering at Reutlingen University and Research Director at the University of Helsinki. Previously, he was Professor of Software Systems Engineering at the University of Helsinki, Head of Department at Fraunhofer IESE, and Board Member of the Collaborative Research Center 501 of the German Research Foundation. His research focuses on software innovation, lean product management, analytics, and agile engineering.

Building HHZ Böblingen
Room 127/2
Phone +49 7121 271 4107
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Matthias Gutbrod

Matthias Gutbrod

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Stefan Trieflinger

Stefan Trieflinger

Building HHZ Böblingen
Room 128/1
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Dario Wahl

Dario Wahl

Phone +49 07121 271 1091
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The research group Software Engineering, Entrepreneurship and Innovation focuses on innovative development methods for software-based products and services that generate high customer value. Further focal points are the analysis, design and testing of the "Entrepreneurial Process" as well as the identification and validation of technology-oriented/digital innovation ideas and business models (e.g. Continuous Experimentation, risk prioritization methods).  

Research Interests

Entrepreneurship & Innovation

The development of software-based products today usually takes place in dynamic environments in which technologies and markets change rapidly. Requirements for software products cannot usually be defined in advance. Nor can the customer be asked which features he would like to have. In such situations, classic approaches to software development with upstream requirements definition are not suitable. But how do you still get products that customers want and love? For this purpose, there are novel development approaches that dovetail agile software development methods such as Scrum with processes for idea generation and validation of critical product assumptions. A central role is played here by the product manager, who is responsible for the so-called "product backlog". 

The goal of the research is to develop, analyze, and test novel techniques and applications of product management. This includes the description of a product vision, the development of a product strategy, the identification and prioritization of critical product assumptions, the data-based testing of critical assumptions using experiments, and the further development of the product strategy based on results of the experiments. Other research topics include startup methods, corporate startups, hypothesis-driven development, scaling lean, customer development, LeanUX, business model validation, and evidence-based service systems engineering. 

Data is the gold of the information age. But how do you mine this treasure and use it for the efficient development of successful software? In the context of software development, "analytics" refers to the targeted collection, analysis, interpretation, and use of data with the goal of improving the development, maintenance, and operation of software and software systems as well as increasing their utility and market success. 

The aim of the research is to develop, analyze and test basic measurement methods and analytics techniques. This includes goal-oriented measurement and analysis techniques and the development and application of quality, cost and benefit models. Other research topics include lean analytics, traction modeling, value modeling, startup metrics, and growth hacking. 

Agile Engineering (Integration of agile and traditional models)
In the last few years, more and more agile elements have entered the professional software development. Methods and approach models such as scrum, continuous integration, continuous deployment, kanban and customer involvement are used extensively. The advantages of these methods and process models are, in particular, faster development cycles, faster customer feedback and thus rapidly accelerated learning cycles.

On the other hand, there are still successfully practiced traditional software development processes, which are based on the V model. In regulated domains such as the automotive industry, mechanical engineering, medical technology or the financial sector, long-term and comprehensive hedges are required. Traditional processes have proven themselves here. In the automotive industry, for example, there are well-defined V-model-based development processes in drive train development. Agile development processes, however, appear more appropriate when it comes to creating new functions that are based, for example, on an electric drive, quickly and at least prototypically. The combination of traditional processes and agile practices promises many advantages.

The aim of the research is to analyze the suitability of agile methods in regulated domains and to test them. The interaction of traditional and agile approaches is to be examined and tested. Other research areas include agile scaling, agile business transformation, organizational change management and agile product lines.


Selected Books

Jürgen Münch, Ove Armbrust, Martin Soto, Martin Kowalczyk, “Software Process Definition and Management“, Springer Verlag, 2012.

Victor R. Basili, Adam Trendowitz, Martin Kowalczyk, Carolyn Seaman, Jürgen Münch, Dieter Rombach, “Aligning Organizations Through Measurement – The GQM+Strategies Approach”, Springer Verlag, 2014.

Jürgen Münch, Klaus Schmid (Eds.), “Perspectives on the Future of Software Engineering“, Springer Verlag, 2013.

Marco Kuhrmann, Jürgen Münch, Ita Richardson, Andreas Rausch, Jason He Zhang (Eds.). “Managing Software Process Evolution – Traditional, Agile, and Beyond. How to Handle Process Change?”, Springer Verlag, 2016

Selected Publications

Eveliina Lindgren, Jürgen Münch. Raising the Odds of Success: The Current State of Experimentation in Product Development. Information and Software Technology, 2016.

Fabian Fagerholm, Alejandro Sanchez Guinea, Hanna Mäenpää, Jürgen Münch. The RIGHT Model for Continuous Experimentation. Journal of Systems and Software, 2016.

Eveliina Lindgren, Jürgen Münch. Development as an Experiment System: A Qualitative Survey on the State of the Practice. In Proceedings of the 16th International Conference on Agile Software Development (XP 2015), May 25-29, Helsinki, Finland, LNBIP, Spring-er-Verlag, pp. 2015.

Olli Rissanen, Jürgen Münch. Continuous Experimentation in the B2B Domain: A Case Study. In Proceedings of the 2nd International Workshop on Rapid Continuous Software Engineering (RCoSE 2015), Florence, Italy, pages 12-18. ACM, May 2015.

Fabian Fagerholm, Alejandro Sanchez Guinea, Hanna Mäenpää, Jürgen Münch. Building Blocks for Continuous Experimentation. In Proceedings of the 1st International Workshop on Rapid Continuous Software Engineering (RCoSE 2014), Hyderabad, India, pages 26-35, June 2014.

Fabian Fagerholm, Alejandro Sanchez Guinea, Jay Borenstein, Jürgen Münch. Onboarding in Open Source Projects. IEEE Software, 31(6):54-61, 2014.

Fabian Fagerholm, Alejandro S. Guinea, Jürgen Münch, Jay Borenstein. The Role of Mentoring and Project Characteristics for Onboarding in Open Source Software Projects. In Proceedings of the 8th ACM-IEEE International Symposium on Software Engineering and Measurement (ESEM 2014), Torino, Italy, September 2014.

Frank Elberzhager, Jürgen Münch, Danilo Assmann. “Analyzing the Relationships between Inspections and Testing to Provide a Software Testing Focus”, Information and Software Technology (IST), vol. 56, no. 7, pp. 793–806, 2014.


The research group's curriculum includes agile product management, software / lean analytics, startup methods and software engineering core topics, such as software architectures or quality modeling. Students should be enabled to develop successful software-based products and services. In addition to software development, this also includes the integration of software and economic aspects in order to develop valid, scalable and sustainable digital business models.

  • Software-based real-time value delivery, Need for Speed Program, Digile (2015-2017)
  • Integration of Agile Software Development Processes into Classical Processes, Daimler (2015)
  • Cloud Software Factory, Tekes (2011-2015)
  • Cloud Software Program, TiViT (2011-2015)
  • Dynamic identification, extraction and reuse of components in distributed software development, BMBF (2010-2012)
  • Optimized configuration of standards-compliant domain-specific processes for SMEs, BMBF (2010-2011)
  • Software Quality: Flexible Modeling and Integrated Controlling, BMBF (2008-2011)
Cooperation partners in research

The Research Group cooperates in the field of research with a large number of research facilities and networks. In recent years, collaboration with the following organizations and networks has been of particular importance:

  • Aalto University, Finland
  • DASMA, Germany
  • Fraunhofer IESE, Germany
  • Fraunhofer CESE, Maryland, USA
  • IPA-SEC, Japan
  • ISERN, International Network
  • Mitsubishi Research, Japan
  • Poznan University of Technology, Poland
  • University of Bari, Italy
  • University of Bozen-Bolzano, Italy
  • University of Helsinki, Finland
  • University of Maryland at College Park, USA
  • University of Maryland Baltimore County, USA
  • University of Oulu, Finland
  • University of Southern Denmark (SDU), Denmark
  • University of Tartu, Estonia
  • University Rome Tor Vergata, Italy
  • SER University of Novi Sad, Serbia
Cooperation partners in industry

The research group has a large number of cooperation partners in the corporate language. Over the past two years, the collaboration with the following companies has been particularly important:

  • Bittium
  • Elektrobit
  • Daimler AG
  • Ericsson
  • Facebook
  • F-Secure
  • MySecondWay
  • Quentinel
  • Steeri
  • Tieto
  • Solita
  • 2014 Best Paper Award (EASE)
  • 2011 Distinguished Professor Award (FiDiPro, 1,9 Mio)
  • 2010 Technik-Innovationspreis (Lotto-Stiftung Rheinland-Pfalz, Sponsor)
  • 2008 Best Paper Award (ISSRE)
  • 2007 Best Paper Award (QUATIC)
  • 2007 Manfred Paul Award for Excellence in Software Theory and Practice (IFIP TC2)
  • 2007 Best Paper Award (CEE-SET)
  • 2004 Best Paper Award (QUATIC)
  • 2002 Award for Thesis Excellence (Fraunhofer IESE)